Join us for the exclusive Midwest Marketplace FAM Tour

From fertile fields and family farms to iconic breweries and craft beverages, the Plover Area invites tour operators to experience how Central Wisconsin’s agricultural roots come together one dish at a time. This immersive journey connects the land, the makers, and the flavors that define the region, offering an authentic taste of Wisconsin’s brewing, distilling, and cheesemaking traditions.

This experience blends education, storytelling, and sampling into an experience you won’t soon forget.

What to Expect on the FAM Tour:

Guided Site Visits – Tour group-friendly hotels, attractions, and dining venues, ensuring a seamless experience for your tour groups.  Including but not limited to:

O’so Brewing Company

Food+Farm Exploration Center

Great Northern Distilling

Rooted in Red

Dine at the Sky Club Supper Club, a true Wisconsin Experience

We will depart from the Radisson in La Crosse at approx. 2 pm on Tuesday, the 21st, and return to La Crosse on Thursday at approx. 4 pm.

All attractions, lodging, and meals per the FAM itinerary are included.  Deluxe motorcoach transportation will be provided to and from La Crosse.